According to a new study, the anticipated launch of the Rapid Transit System (RTS) Link will result in a notable shift in consumer spending patterns. Singaporeans are projected to spend over S$1 billion more each year in Johor Bahru (JB) once the link becomes operational.
The RTS Link is expected to enhance connectivity between Singapore and JB, making it easier for residents to travel for shopping and leisure. This increased accessibility is likely to attract more Singaporean consumers to JB, where prices for various goods and services may be lower.
As a result, local businesses in Singapore may face challenges due to the outflow of consumer dollars. The study highlights the potential economic impact on both sides of the border, emphasizing the need for Singaporean businesses to adapt to these changes.