Amazon has announced a new requirement for third-party sellers on its platform, mandating that they label any advertisements featuring AI-generated individuals as 'synthetic performers.' This directive is in response to a recent New York law aimed at increasing transparency in advertising practices.
The law requires clear disclosure when synthetic performers are used in ads, ensuring that consumers are aware of the nature of the individuals they are viewing. This is part of a broader trend towards accountability in digital marketing.
By implementing this labeling requirement, Amazon is taking proactive steps to align with legal standards and promote ethical advertising. Sellers must now ensure that their ads comply with this new regulation to avoid potential penalties.