A price comparison conducted by the market research firm SeeNext has revealed a notable disparity in grocery shopping costs in Estonia. The study, carried out in July 2026, found that the cheapest shopping basket was available at Lidl.
The analysis showed that consumers could save more than 12 euros by choosing the least expensive options compared to the most costly shopping baskets.
This finding underscores the importance of price comparison for consumers looking to manage their grocery expenses effectively.