Imax's CEO has indicated that the time has come to consider raising ticket prices for the highly anticipated film 'The Odyssey.' This comes in light of reports that tickets are reselling for as much as $1,000.
The film, directed by Christopher Nolan, is notable for being the first full-length feature shot exclusively with Imax cameras, which has contributed to its immense popularity.
With audiences flying in from across the country to experience the film, the demand has prompted discussions about the current pricing strategy and its sustainability.