The Michaels Companies, Inc. has introduced a new AI assistant named 'Ask Mike', designed to improve the shopping experience for its customers.
Built on Google Cloud's Gemini Enterprise platform, 'Ask Mike' aims to provide personalized assistance and streamline customer interactions.
This launch marks a significant step for Michaels in integrating advanced technology into its retail operations, enhancing both service and efficiency.
Updates
Update at 19:11 UTC on 2026-07-22
PYMNTS.com | Payments and Financial Technology News reported Arts and crafts retailer Michaels has introduced an artificial intelligence (AI)-powered shopping assistant dubbed “Ask Mike.” Ask Mike was built with Google Cloud’s Gemini Enterprise for Customer Experience and is designed to provide “real.
Sources: PYMNTS.com | Payments and Financial Technology News