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Surge in Anime-Inspired Travel Boosts Asian Tourism

A notable trend in travel, dubbed 'set-jetting,' is gaining traction in Asia as anime fans seek out related attractions. Trip.com has reported a significant increase in interest.

Editorial StaffMay 23, 20261 MIN READ

The phenomenon of 'set-jetting,' where fans visit locations featured in anime and comics, is becoming increasingly popular in Asia. This trend appears to be significantly impacting tourism across the region.

According to Trip.com, there has been a striking 195% increase in year-on-year searches for anime and comic-related travel experiences. This surge indicates a growing interest among fans to explore these cultural landmarks.

As anime continues to influence global pop culture, the resulting travel trend may lead to further economic benefits for destinations that cater to these enthusiastic fans.