In a troubling sign for Mitsubishi, a dealer has sold 14 vehicles for up to $8,000 below invoice prices. This drastic measure reflects the ongoing challenges faced by the brand.
Dealers have expressed concerns that the current vehicle lineup feels outdated, contributing to a lack of customer interest and declining sales.
Despite efforts to revitalize the brand with an electric vehicle comeback plan, many dealers believe these initiatives are not effectively addressing the underlying issues.