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Briefing: Forget Brussels and Paris: Here are Europe’s new unexpected chocolate capitals

Strategic angle: Europe’s lesser-known chocolate cities are drawing attention this Easter, with Turin, Perugia and York ranked among the continent’s sweetest destinations.

Editorial StaffApril 3, 20261 MIN READ

Recent reports highlight Turin, Perugia, and York as significant emerging chocolate capitals in Europe, challenging the traditional dominance of Brussels and Paris.

This shift suggests a redistribution of chocolate production capabilities across the continent, potentially impacting supply chains and market competition.

As these cities enhance their chocolate-making infrastructure, stakeholders may need to reassess their operational strategies to accommodate these new centers of excellence.