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Jony Ive Critiques Car Touchscreens, Unveils Ferrari Luce Design

Jony Ive, former Apple design chief, critiques the prevalence of large touchscreens in vehicles, advocating for a more practical approach in his new Ferrari Luce design.

Editorial Staff
1 min read
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Jony Ive has expressed concerns regarding the use of large touchscreens in modern vehicles, labeling them as impractical and a lazy design choice.

In response, he has introduced a new design concept for the Ferrari Luce, focusing on enhancing user experience through a more tactile interface.

This approach contrasts with current trends in automotive design, which heavily favor touchscreen technology over physical controls.