Skip to main content
← SIGNALS
[LUXURY]

Briefing: The Guy Who Removed Every Button From Your Phone Just Filled A Ferrari With Them

Strategic angle: Former Apple design chief Jony Ive critiques large car touchscreens and introduces a unique design for the Ferrari Luce.

Editorial StaffApril 2, 20261 MIN READ

Jony Ive has expressed concerns regarding the use of large touchscreens in modern vehicles, labeling them as impractical and a lazy design choice.

In response, he has introduced a new design concept for the Ferrari Luce, focusing on enhancing user experience through a more tactile interface.

This approach contrasts with current trends in automotive design, which heavily favor touchscreen technology over physical controls.