Sports
NCAA Initiates Trademark Infringement Lawsuit Against DraftKings
The NCAA has filed a lawsuit against DraftKings, alleging unauthorized use of its trademarked terms, including March Madness, which could impact branding and operational compliance.
Editorial Staff
1 min read
On March 21, 2026, the NCAA filed a lawsuit against DraftKings, a prominent sportsbook operator, for trademark infringement.
The lawsuit specifically targets DraftKings' use of NCAA trademarks, including the well-known term 'March Madness', without the necessary permissions.
This legal action raises questions about the implications for sportsbook operators regarding compliance with trademark laws and the potential need for adjustments in marketing strategies.