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BMW i3 Design Choices: The Abandonment of the Vertical Kidney Grille
BMW's design director revealed that the i3 was nearly designed with the iX3's vertical kidney grille, but this was ultimately deemed too retro.
Editorial Staff
1 min read
The BMW i3, a notable electric vehicle, was initially considered for a design featuring the vertical kidney grille seen on the iX3.
According to BMW's design director, this choice was ultimately rejected due to concerns that it would appear overly retro.
This decision reflects a broader trend in automotive design where manufacturers balance heritage elements with modern aesthetics.