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Perspective: From luxury ‘dupes’ to literary doubles: why doppelgangers are everywhere right now

Executive context: Exploring the rise of doppelgangers in culture, from AI twins to unsettling novels.

Editorial StaffMarch 6, 20261 MIN READ

Summary

  • AI 'twins' are becoming increasingly common.
  • Mar-a-Lago lookalikes are part of a broader trend.
  • Literary works are tapping into the gothic tradition.
  • Doppelgangers reflect contemporary paranoia.

Key Facts

Fact Value
Source Guardian Culture
Published Date 2026-03-06

Sources