Tech
FTC Proposes Changes to Brand Safety Practices for Ad Agencies
The Federal Trade Commission is seeking to alter the operational guidelines of ad agencies concerning brand safety across various platforms, in collaboration with eight states.
editorial-staff
1 min read
Updated about 13 hours ago
Summary
On April 15, 2026, the Federal Trade Commission (FTC) announced a proposed settlement aimed at major advertising agencies. This initiative seeks to reshape how these agencies approach brand safety.
The proposed settlement involves collaboration with eight states, indicating a significant regulatory effort to address concerns surrounding advertising practices.
If implemented, the settlement would allow agencies to engage with platforms they previously avoided due to brand safety concerns, potentially altering the landscape of digital advertising.
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